FFI services for charitable contributions uniquely connect and empower several key players.
Benefits for the Organizations
Today, corporations are giving approximately $18 billion per year. Of the larger institutions, 85% offer year-round giving options and nearly 70% offer to match contributions. By using FFI services, all organizations can strengthen their recruitment and retention efforts by demonstrating the organization’s commitment to social responsibility and its greater alignment with the organization’s members’ values.
FFI technology creates an avenue to contribute directly. FFI services empower members to choose and highlight needs. FFI’s platform allows members to create and foster new connections, both inside and outside their host organization.
FFI believes in doing well by doing good. It is a great marketing strategy for any socially responsible organization. Consumers pay attention to whether an organization is socially responsible. According to the Cone Cause Evolution Study:
- 72% of millennials reward with loyalty those perceived as a “good business”
- 89% are more loyal to those seen as supporting solutions to social problems
- 90% of consumers want organizations to inform how they are supporting causes
Phrased another way, more than 278 million people in the USA want to know what the organization is doing to help make things better.
Benefits for the Individual Givers
Individuals want to help. But, 35% of Americans lack confidence in charities. There is a tendency to view charitable organizations as faceless, sprawling entities that seek to amass donations.
According to the Network for Good, the five reasons person give for giving are:
- Someone I know asked me to give, and I want to help that person.
- I felt personally moved by someone’s story.
- I want to feel I’m not powerless in the face of need and I can help (especially true during disasters).
- I want to feel I’m making a change in someone’s life.
- I feel a sense of closeness to a community or group.
But, faceless charities are seen as bureaucracies merely doling out their piles of cash.
FFI shatters that negative image and directly connects people.
Our technologies enable organizations and their members to request funding for member selected recipient(s) and/or social causes. FFI builds relationships. Someone I know asks. I get their story. I am empowered. I help make a change. I bond with my community. I will want to give.
Our services thwart many common forms of fraud and increase visibility, which fosters verification both by members and by their organizations.
Additional benefits for the organization:
- More funds. We enable the entire membership of the organization to contribute towards the member identified need. The whole becomes greater than the mere summation of its parts.
- Fast and Efficient. We offer a fast, cost effective, convenient method to transfer funds.
- Transparency and low cost. Our business model requires a Master Service Agreement between the host organization and FFI. The organization joins with FFI retaining an oversight position to protect the member’s interests.
- Organizational involvement. We empower the organization to engage and mobilize its members on topics of specific interest to the members.